Why “My Fantasy Stapler”?
Consumer insight doesn’t just apply to new product development. At Rexel we try to use insight in everything we do. So what lies behind the recent launch of the competition “My Fantasy Stapler”?
Our research has revealed some fascinating facts; most office workers regard their stapler as just that – theirs! There is an attachment to the product that can become very protective. During the recent recession many staplers were taken home by staff made redundant because they believed them to be personal property. The fascination with the stapler doesn’t end there though. Many people customise the product; we have a dedicated Leicester City supporter in the office and his stapler proclaims his allegiance.
My Fantasy Stapler is a celebration of the special bond between the user and the product. The competition invites users of stapling equipment to indulge the bond and use their imagination to create a customised stapler that is way beyond the norm. Introducing the social media Facebook and Twitter provides a voting platform leading to the award of the prizes; Samsung Galaxy Tab. Why not test your imagination and get your friends to vote you a Rexel “My Fantasy Stapler” winner?
Rexel has a full range of stapling and punch equipment and has just launched a new range of easy on the hand, low force staplers.